The For Sale By Owner market has increased greatly in the last few years and there are many economic indicators that suggest the FSBO market will increase even higher in the years to come.
This increase in homeowner’s decisions to sell “For Sale By Owner” will in part be caused by the financing they used to buy the home in the first place – i.e. 100% Financing Programs, Interest Only Loans, Pay Option ARMS, Negative Amortizing Loans and 40 Year Loans.
What does this mean for FSBO Seller?
In one word “Opportunity”.
Many loan officers and mortgage companies will have new opportunities to generate a business that is built on relationships compared to just price. FSBO is not a new concept, however, the presentation and service you offer must be unique and beneficial to the next home buyer. My goal is to have a marketing service that will draw potential home buyers to you so that they choose your house over any others that are listed for sale.
I will share with you a consistent strategy that creates interaction with the your next buyer on a weekly basis, presenting ideas, tips and information on how you can better sell your house.
The National Association of Realtors® report that the average FSBO seller will try to sell their home themselves for about 90 days or less.
Here’s a sample of 4 FSBO Marketing Plan:
- Tip 1: Send a letter thanking the buyer for stopping by to view your house.
Tip 2: Handing the potential home buyer a flyer/brochure of your property, that has color pictures and financing options.
Tip 3: Offer home warranty, closing cost, appliance credit, vacation, etc, to have that home buyer remember your house and offer. Strike first, to let them know your are a serious seller.
Tips 4: Give a letter that explains the Appraisal/Home Inspection Process and offer to pay for these services. So you can control your sell.
Use professional and attractive flyers or brochures – It is a good idea to come up with a flyer or open house sheet; each flyer should have some pertinent information regarding the house, as well as financing options. There are many inexpensive flyer programs out there that I have to assist with marketing your house for sell.
Financing Signs – You should place some sort of financing sign in the yard of your house; this is a great tool for increasing calls. Signs that read, “100% Financing Available”, “No Down Payment Needed”, or “Special Financing” work well. Make sure the phone numbers on the signs are easily visible from the street.
Open Houses – This is a great way for you to obtain names of buyers that are interested in purchasing your house. You should definitely try an open house at one point in selling. I would include some type of registry sheet that I can create to ensure you can reach all buyers that had viewed the house. This will give you a great opportunity to offer financing to potential buyers that may want to purchase your house.
Remember, the A-B-C’s of working as a FSBO!
- A. You must create a plan
B. Stay consistent
C. Know your limitations
I welcome the opportunity to work with you on a marketing plan to sell your house. Call and lets get started so you can move on to the next chapter in your life!